Birdsoup Launches to Propel Women’s Careers in Marketing & Media
Industry Luminaries Jo Hind and Alison Wilde Launch Birdsoup to Propel Women’s Careers in Marketing & Media

Media industry experts Jo Hind and Alison Wilde today launched a new business venture, Birdsoup. Utilising their combined media and advertising experience of over 20 years, alongside coaching and training expertise, Birdsoup is setting out to address the prevailing gender inequalities that exist within the industry. The company aims to help organisations and their employees to redress any gender imbalance in a practical and results focused way.

Birdsoup will focus initially on helping women and their organisations to better work together. Using coaching, consultation, training and profiling, Birdsoup will help develop programmes for organisations to enable them identify the challenges they face and develop their people to help them get the most out of their staff, whilst encouraging women to remain within the industry.

Having worked together at AOL as part of an all-female management team, and individually at other heavyweight media organisations including ITV, Google, Channel 4, Dentsu Aegis, PHD Group and Young & Rubicam, Jo and Alison’s passion for empowering women to progress their careers in this challenging industry, led to the organic development of Birdsoup.

We believe in giving women more help at the early stages of their careers,” said Jo Hind, co-founder, of Birdsoup. “It’s no secret that after having children it becomes tougher for women to continue on the trajectory of their careers. However, armed with the right knowledge and guidance, we’re ensuring talented females are encouraged to join the industry and remain in it.”

The world of work has changed massively just in mine and Jo’s careers,” said Alison Wilde, co-founder of Birdsoup. “To have the right work-life balance is difficult for anyone but especially difficult for women. It shouldn’t just be about working harder; instead organisations need to understand how to get the best from their people. To do this successfully there needs to be a behavioural shift. There’s been lots of talk on the subject, but now is the time for more action. That’s why we’ve launched Birdsoup.”